Pinterest’s evolution into a shopping catalog

  • Pinterest’s latest retail move has been updating its “Gifts” category to make it a better browsing and shopping experience
  • “We’ll gather feedback from pinners and brands as we continue to work on the best ways to help people discover great products on Pinterest and drive referral traffic to retail websites”
  • Even small shops, like ones on Etsy, have said that their presence on Pinterest has increased their sales by nearly 20%