Dallas Pets Alive! and Dieste have struck social media gold with their Muttbombing campaign. By adding a cute rescue dog into publicly posted photos of “the glitterati” and “the girl next door,” pet adoptions are up more than 50%. Muttbombing has caught the attention of many major news outlets and some big names like DreamWorks Animation Studio. Read on to learn how this highly successful social media campaign came to light.
July 2, 2014