The winner and finalists of the Ad Age Cannes Cover competition were announced today and Dieste duo Raúl Méndez and Erick Rodríguez have been chosen as one of the 12 finalists out of a pool of over 500 participants from around the world. As an ode to selfies, their entry “Self Portrait” wanted to illustrate the transference of identity that has occurred between our physical selves and our online personas fueled by our mobile devices. From the Pope and Obama to Ellen DeGeneres, selfies have become a medium for direct interaction for brands and marketers. Their work will be published in the Cannes edition of the magazine and shown at the Majestic Hotel in Cannes throughout the festival.
June 9, 2014