Half the World Will Be Watching, Will You?


Airing in every single country on the planet, 3.2 billion watched the 2010 FIFA World Cup. One billion people tuned in to the finals alone — nearly 8X the number of people who saw last year’s Super Bowl! 

To gain some perspective on the power of the world’s most watched sporting event, here’s an exclusive Dieste video from our very own Director of Marketing Intelligence, Alex Martinez. 

Questions or comments? 

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