About two years ago, I spoke about Jonah Lehrer’s book Imagine: How Creativity Works in a Provoke Weekly. Shortly thereafter, his career took a nosedive when he was rightfully accused of having invented quotes by Bob Dylan for that book. Further allegations arose, everything from plagiarism to using misinformation, and he was forced to resign from his positions at high-profile publications like the New Yorker and Wired. He recently landed a new book deal to the bewilderment of many. How many chances do you think someone should get after they have ruined themselves time and time again? Only the potential profits from a new book deal can dictate that.
Meredith Moon, Copywriter