David Rothschild, an Economist at Microsoft Research, believes in the power of predictive analytics to anticipate outcomes of all kinds. And he’s not just stopping at believing, he’s downright proving it. Using the correct data and specially designed algorithms, he and his team at predictwise.com predicted 50 out of 51 states in the 2012 Election and 21 out of 24 winners in this year’s edition of the Oscars. He’s also not just doing it for fun or speculation; he is publishing the work and results in science journals. Whether you want to get a glimpse of the immense potential of predictive analytics or a pretty close guarantee that you’ll win or lose your next bet, you need to be following this guy. While you’re at it, check out his latest work on March Madness.
Franco Caballero, Associate Creative Director