Slowly but surely, brands need to stop evaluating success on how much consumer data they can mine and start investing in predictive analytic efforts. While current models of success are still focused on traditional CPM and ROI media models, the future of analytics will be about using data to predict where consumers will be and meet them in a future marketing moment. It’s already happening from a content perspective; think of all the suggestions you get from the likes of Netflix and Pandora. How can these predictive analytic models adapt to your brand or product? Planners and data analysts soon will be changing their titles to fortunetellers. Check out BigThink’s article on the subject here.