Some of the most valuable consumer data is consumption behavior. Thus, it’s no surprise that companies like Apple, Amazon, eBay and Netflix were the first to toy with the business of what they think you might want next. Well, Amazon has taken it to the next level with their latest patent of “anticipatory shipping.” In essence, they are trying to ship you items before you even order them. Creepy or game-changing? We’ll just have to wait and see.
April 30, 2014