More than ever, consumers are willing to disclose their behavior, and brands are making a habit of capturing it. While the majority are still trying to measure success via media impressions and outdated CPM and ROI models, smarter players are beginning to measure the true worth of their data for what it is: a way to unveil patterns of behavior and anticipate marketing opportunities in the future.
So let me ask you again: Is your brand future-proof? Do you know where your consumer is going to be next? Are your marketing efforts anticipating your consumer’s mindset?
As the industry continues to peel the onion of big data, the light at the end of the tunnel seems bright and clear: It’s time for your brand to predict the future.
Franco Caballero, Associate Creative Director