The most viewed and anticipated event on the planet, the World Cup, is approaching. Normal life in most countries will stop as the true world’s game, soccer, celebrates its most prestigious event.
No other sporting event even comes close. The 2010 FIFA World Cup in South Africa had over 3.2 billion viewers, or nearly half of the global population, and was shown in every single country on earth. Just to put things in perspective, Super Bowl XLVIII between the Denver Broncos and Seattle Seahawks had around 112 million viewers worldwide. The 2010 World Cup final between Spain and the Netherlands surpassed one billion viewers, becoming the single-most-viewed sporting event on the planet. If there is one event that can help your brand achieve global reach, this is the one.
Alejandro Martinez, Market Intelligence Strategist
For the whole scoop on this Provoke Weekly, check out the rest of the articles on “The World Cup: The World’s Biggest Stage”: