Super Bowl vs. World Cup Stats


You might be surprised by the reach and activity generated around these sporting events. While the World Cup is a weeks-long tournament and the Super Bowl just one day, both have astounding viewership and ad spend associated with their broadcasts. And considering that social media has grown in adoption significantly since 2010, the World Cup will likely generate many more tweets, posts and updates than it did four short years ago.  Click here for the full article.