Social media has given consumers the ability to shape a brand’s image by sharing their side of the story, and brands the opportunity to showcase a more human persona. Brands, businesses and even influencers that embrace approachability, by allowing themselves to be seen for who they truly are, will succeed.
When you let your guard down for just a bit and look around, great opportunities might arise. Consumers are asking, even demanding, that we as marketers look beyond our brand baggage and show our true colors. So get creative and explore your brand at a human level. You might even have some fun while you’re at it.
Elsa I. González, Planner
For the whole scoop on this Provoke Weekly, check out the rest of the articles on “Approachability”: