It’s safe to say that when on a page with a long, intricate URL, you probably did not type in the complicated address directly, but rather surfed your way to the page via a hyperlink. When tracking and attempting to close the gap in dark social, it’s important to know your audience’s online behavior. Once you have a clear idea of that, find and use tools to track some of the dark social sharing. Improved SEO efforts follow.
Jesse Echeverria, Community Manager