It is extremely hard to escape social media’s ubiquity. Just the fact that you are reading this article proves we have grown comfortable with digital’s consumption and production protocol. How many stories have you viewed or shared via the Internet today alone?
Social Media Week 2014, more than just a week of trend discovery, was a time that constantly reaffirmed elements essential for a successful social media strategy. Naturally, you give two Diestenites the opportunity to mingle in the Big Apple while this geek-infested conference is in full swing and you get pages of e-notes, tons of business card exchanges via mobile and VIP party stories to tell for months. Sadly, this space is designed for quick consumption, something that the new consumer is leaning towards, so these are our five key takeaways:
1. We live in an attention-based economy. Attention is limited, so break through the noise
2. Ways of capturing engagement constantly change, but in the end what we want are good stories
3. “Content is King, but Distribution is Queen.” Never forget about your media strategy and investment
4. Invest in measuring tools. Native versions are not enough
5. Create, test and learn from mistakes. Always ask yourself if you would share the content you are creating
Marketers should re-prioritize their efforts if they plan on thriving in this attention-based economy. Managing your social media should be a lot like DJing: Make a great mix of content to keep the party going. To help, we’ve chosen five stories that illustrate the points above. Grab your dancing shoes.
Ernesto Fernández, Social Media Coordinator, @efcobela
Jesse Echeverría, Community Manager, @jesseechev