Mistakes Lead the Way

There are too many experts out there declaring which is the bulletproof plan of action when launching and sharing content. The reality is that there is no absolute truth. The only way to find out what works best for you is by testing, failing and optimizing. Whether you are a fan of Buzzfeed or not, you cannot deny that their list and quiz formats are extremely engaging and steal many away from their work. The company promotes the generation of content via small group conversations where the human element prevails, and that same small group goes over the data concluding what has worked and what has flopped. Their quizzes did not become magical overnight.