We tend to focus on the creation of ideas and content, but totally forget about how this content is going to be pushed. Think about your audience’s behavior and where they naturally interact. The amount of strategy, creativity and budget that goes into media should match the amount of strategy, creativity and budget that goes into producing content. Social media was never a free medium, even though many people still think so. You can make a kite but still need the wind to make it fly.
March 5, 2014