Michael Sam.

It wasn’t that long ago (yesterday, in fact) when it seemed a no-brainer that a bright, telegenic, award-winning, early-round potential NFL draft-pick would, sooner or later, find themselves with an endorsement deal from a major brand. After all, if you’re caught on-camera, week after week, putting Quarterbacks on their hindquarters, someone will take note and literally capitalize on the association. Then along comes Michael Sam and his public announcement that he is, in fact, gay. Will his announcement throw a wrench into machinery of NFL endorsement deals? It will undoubtedly depend on the brand, its management and where they wish to go (and grow). In other words, time will tell and the time is fast approaching.

dieste
jorgelo@thehangar.cr