Hijacked hashtags gone terribly wrong.

Brands try a lot of things in order to get noticed in Social Media; elaborate plans spun over months and rolled out under hundreds of watchful eyes. If you’re lucky, the idea catches fire (in a good way) and if you’re unlucky, the idea catches fire (in a bad way). Here are a some examples from the last sort of fire; examples where the carefully-laid #hashtag plans of brands became #hashjacked for other purposes. Oops!