February 28, 2014
Hashtags have revolutionized the way everyone communicates, from regular folks to larger-than-life brands, in social media and beyond. Those of us who share whatever crosses our minds via Twitter use hashtags to classify our short expressions of brilliance, thus making them accessible throughout the Twitterverse. By searching for hashtags, we can see what other Tweeps are conversing about and converse right along. Facebook recently added them to increase interaction between users, which was good news for the #hashtagobsessed who utilized them on the site even before they were actually clickable. #OhLord. Learn a little more about the current hashtag frenzy below, from big-brand hashtag faux-pas to successful hashtag usage mockery on late-night TV.
Leslie Rodriguez, Copywriter