Wine to Millennials.

These days, the prized customer base in the wine industry is the millennial generation. According to The Wine Market Council?s annual report on the state of wine in the United States, older millennials (ages 26 to 34) are consuming wine with greater frequency and are highly experimental, with 89 percent trying unfamiliar brands frequently. Many vineyards are deciding to buck traditional wine industry marketing tactics and go after that group, investing in a social media campaigns to establish its niche.