The EURO Cup Goes Digital.

The Euro 2012 European soccer championship began its elimination phase Wednesday after nearly two scintillating weeks of group play in Poland and Ukraine. You might be surprised to learn that the United States accounts for a bigger percentage of traffic to than one might think. It consistently places in the top four. Meanwhile, social media has changed how UEFA?s team of reporters covers the tournament, as well as the site?s editorial approach as a whole.