Tecate, cerveza con caracter, today launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team’s choice in Mexico or the U.S. As the “Tecate Correspondent Team”, the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand’s official Facebook page,www.Facebook.com/Tecate. Featuring the tagline “Deja que tu Pasion te Lleve” or “Let Your Passion Take You”, and elaborated by Dieste, they include mass-displays, posters, price cards and mail-in rebates on the purchase of Tecate or Tecate Light product and related snacks.

dieste
jorgelo@thehangar.cr