Crowdsourcing? Is it tapping into our collective intelligence? Or is it just a cheap and lazy form of mob rule? While some people within the Marketing arena still find crowdsourcing inartistic, even Haute Couture icon Oscar de la Renta is leveraging this evolving tool. In an increasingly digital age, crowdsourcing holds the promise of building deeper relationships with consumers to provide them with a more colorful and complete picture of what people really want. And that’s why we crowdsourced the following articles from our Dieste Pinterest boards.
February 13, 2014