Pop-Up Perfume.

A decade into the fashion industry?s romance with the pop-up store, the concept of temporary retail is no longer a novelty to consumers. Hoping to engage their audience with a six-week storefront in the East Village, high-end scent maker Odin cast over 1,500 white bottles and hung the casts from the ceiling in an undulating sea of white cubes. On the ground plane, the ghost bottles rise on white poles to mirror the texture of the ceiling. The actual Odin products, in recognizable black bottles, are few and far between, the only objects in the store that aren?t pale in comparison.

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