English-language television executives and advertisers desperately want to appeal to the more than 50 million Latinos in the United States (about three-quarters speak Spanish), especially those who are young, bilingual and bicultural, but those viewers seem to want very little to do with American English-language television. They do, however, continue to watch Spanish-language networks in huge numbers. In May, on the final night of the most recent season of ?Modern Family,? far more Hispanic viewers were watching the top Spanish language show that week, the telenovela ?La Que No Pod’a Amar,? on Univision, which attracted 5.2 million viewers.

dieste
jorgelo@thehangar.cr