In an age of fat data plans and broadband access, Pinterest has a message for the media: a picture is worth a thousand words. That?s 35 Twitter posts, give or take. Pinterest is creating sort of a meritocracy of what?s visually appealing. Brands are scrambling and trying to figure it out. They know it?s going to be big, but they don?t necessarily know the best way to use it. And Millenials? Well, they’re already there.

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