Spain a big problem, and it isn’t a global financial meltdown (well, ok, there’s that, too): while Spain is the dominant leader in olive oil production, many people perceive Italy as the king. Because of that, Spain makes most of the oil, while Italian companies make most of the money with their olive oil brands. How do they do it? They buy their olive oil from Spain, put it in their cans and bottles, and ship it off as Italian olive oil. What should Spain do?

dieste
jorgelo@thehangar.cr