Is the Body Getting Cold?

The Facebook body, that is, among teens. So is it? Maybe in the UK. A big maybe, because there’s no little debate on the subject. A study by GlobalWebIndex (GWI) – the biggest of its kind ever conducted into social media – has revealed findings about the current popularity of Facebook, indicating that coverage of its decline in use by teens has been exaggerated. The ‘Social Q4 2013? study consisted of interviews with 170,000 social media users in 32 counties, representing 89 per cent of the global Internet population, according to the research company. The findings challenge conclusions made by University College London, which claimed that ?Facebook is dead and buried to teens?. Tom Smith, founder and CEO of GWI said: “Our study shows that reports of ?the death of Facebook? have been greatly exaggerated?.

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jorgelo@thehangar.cr