Is Content King?

Many predictions were made about the future of the fast growing content marketing industry at the end of 2013. Brand marketers are shifting significant amounts to content marketing. In April 2013, the Custom Content Council announced that the content marketing industry had grown to a $44 billion industry. This is the result of a confluence of technologies and trends ? social media, search engine optimization, and ineffective display advertising.

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jorgelo@thehangar.cr