So how do we separate fact from hype– and there is, you know, a ton of hype– when marketing to Millennials? Start by squishing the myths: Myth 1: Millennials are monolithic. Myth 2: Millennials can only be reached through social media. Myth 3: Millennials are so over traditional marketing. Myth 4: Millennials are glued to mobile. And, Myth 5: Millennials are all about values, not value. There, now. Don’t you feel better? You’re welcome.