The messages on the billboard change depending on the temperature. The messages change from “MAKE LOVE” and “SEND LOVE” to “MAKE CALLS WITH GLOVES ON” and “SEND TEXTS WITH GLOVES ON” when it gets colder. The first 100 people who donated a single glove at each location were given newly-matched pairs of gloves and a hundred more were given a pair of gloves delivered to an address they provided.