Millennial Moms reeeeealy love their smartphones, and they take them everywhere, according to research. 21% of Millennial moms use their phone in the bathroom and 12% use it during sex! (See, we told you they take them everywhere.) 81% of moms said shopping was the #1 way they use their Smartphone. Moms have an average of 13 apps loaded on their phones. Two-thirds of moms say that less than half of their apps are for their kids. And 55% of moms have de-friended companies on Facebook, too many messages and ads being the #1 reason.