Funny Where Ideas Come From. In any workplace, humor is good. And when you need to be thinking creatively, humor is great. When we laugh, we relax, and when we are relaxed, we are innovative. A good time means loosening up the locks of our mind so our imagination can run wild and free. Having fun also tends to loosen a few screws, and as we folks in advertising know, in this business sometimes you need to be a little crazy to remain sane. It?s also helpful to just let loose in general. When we joke around, we are, by default, giving (hopefully hilarious) alternate meanings to things we are familiar with. Humor helps us looks at things in a different way, and perspective sometimes makes the difference between bland and brilliant. So next time you are looking for a great idea, remember to laugh first. Paco Olavarrieta Chief Creative Officer

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