Dieste brings award-winning art director Gustavo Zapata to the agency?s creative group DALLAS, Jan 08, 2014 ?? Leading Hispanic advertising agency Dieste Inc. has hired Gustavo ?Zeta? Zapata to head the Art Direction Team, officially starting on January 2. He will work across all the agency?s current clients. According to CEO Greg Knipp, changes in the market have generated demand for creative professionals with a different set of skills. ?Digital, Social and Mobile are forces of nature, and we want professionals just like Zeta who understand this new environment as well as traditional media,? says Mr. Knipp. With over 15 years of experience, Zeta?born and raised in Medellin, Colombia?is currently one of the most seasoned art directors in the industry. His creative work has been recognized in several world festivals through the years, and his extensive list of awards includes Lions at the Cannes Festival, FIAP and El Ojo de Iberoamerica, among others. ?Zeta is very talented, team oriented and experienced, having worked for world-renowned agencies such as Ogilvy & Mather, Havas, BBDO and DDB, and with almost every category in the business. His skills will help us to set an even higher standard regarding our creative work,? says CCO Paco Olavarrieta. ?Dieste is a powerhouse and one of the most respected agencies in our industry. My goal as a head of art at Dieste is to enjoy every step of the process and learn from everyone around me, to find inspiring people, to work hard and with honesty. This is what made me what I am today, as a person and as a professional,? says Zeta.