Big Awards Shows Deliver the Ratings. The past couple of days have seen a lot of celebrity action with the Latin Grammy Awards airing on Univision last Thursday and the AMAs airing on ABC on Sunday night. Interestingly, both delivered almost the same rating among adults but the Latin Grammys edged a tad higher, delivering an average of 4.6MM adults 18-49 compared to 4.5MM for the AMAs ? pretty amazing considering that Hispanics represent 16% of the total U.S. population. Read below to get the scoop on how each show delivered against the key 18-49 demographic. Alice Ovadia, Planning Director

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