2013 ANA Masters of Marketing Takeaway. If the 2013 edition of the ANA Masters of Marketing annual conference is any indication, leading marketers are optimistic about their growth prospects. According to the ANA organization, the event this past weekend had a record attendance of more than 2,000 marketers. Aptly, the theme of this year’s conference was “Growth: Mastering Brands & Driving Results.” But what should companies do to promote sustainable growth? According to ANA speakers (all CMOs and CEOs), there are four fundamental steps for companies and agencies to grow their business in a sustainable way: Brand Purpose, Agility to Innovate, Smart Partnerships and Big Data. Greg Knipp, CEO Carla Eboli, CMO