Wherever you were yesterday, if you were watching football (or soccer), chances are you were eating. And according to a study that links the outcomes of NFL games with the eating habits of the fans that watch them, if your team lost, you’re about to eat some more. Pierre Chandon, a professor of marketing at the business school INSEAD in France, collected data on the eating habits of football fans the day after they watched a game. His research determined that fans are 16% more likely to soothe themselves with saturated fats after a heartbreaking loss, and that total calorie consumption increases, too.
October 7, 2013