Marketing blunders and how to win back consumers. The new normal for advertisers is a highly vigilant, social media-savvy public, always on the lookout for hypocrisy. Advertisers must be deeply aware of the radical era of transparency within which they now operate. When consumers are offended and get mad, they get mad with a vengeance. In many ways, the lessons that we marketers must continually relearn are timeless. Take a look below at some marketing campaigns gone wrong and the results. And remember: Be interesting, tell the truth, and live the truth. Alice Ovadia, Planning Director