Corporate social responsibility 2.0 Social responsibility is evolving. Back in the day, companies would endorse a cause or write a check, and that would be enough to pass as socially responsible. Now, companies like Chipotle, Seventh Generation, Patagonia and Toms, among others, have given new meaning to social responsibility. They are incorporating socially-responsible practices in many aspects of their daily operations, policies, work ethic, and suppliers. Some companies, like design firm LABS, only work on projects that give back to the community. Consumers are also embracing this idea and are switching from mindless to mindful consumption. They want to purchase products that are more in-line with their values and that give back to society. Needless to say, consumers are joining the ranks and are actively participating in this movement.
Gabriela Gonzalez, Sr. Strategic Planner