DALLAS, NY, May 09, 2013 –– Leading Hispanic advertising agency Dieste Inc. has hired creative Ivar Rodriguez as Group Creative Director for its New York office. “Ivar is a very talented creative and also a great team player, the kind of executive that we want to attract to our team. Also, Ivar and I produced great work together in the past – not to mention had a lot of fun – so it’s a proven formula all around,” says Paco Olavarrieta, CCO of Dieste. Ivar has over 10 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Mexico. He has created award-winning campaigns for leading brands such as Tecate, Sony and BMW, and has a successful track record working with top-notch agencies like kbs+ and Olabuenaga Chemistri. “I have always admired Paco. He is a big influence in my career, and our creative partnership dates back to the time I worked with him at Adrenalina. We both believe that the best creativity comes when you have a happy life outside the agency,” says Ivar. Ivar holds a bachelor’s degree in Communications from Universidad Mexicana, Mexico.