#Hispz13 We’ve finally just recovered from our trip to beautiful Miami Beach and Hispanicize 2013, the place where the Hispanic digital world became analog. Now in its fourth year, it is the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, and now music and innovation. Something that caught our attention at the conference was the emphasis on our current age of influence, and why bloggers matter so much for brands. Let’s be clear: MANY bloggers get paid to write about brands and products. The ones that are not being paid will write whatever they feel like about your brand, according to their experience. They aren’t journalists, and they don’t want to be. Their stories have only one side. With a killer app to organize you and a loaded agenda, there were plenty of learning opportunities during the 5-day event. Here are just a few we picked up. Dieste/Cultur8 Hispanicize Team

dieste
jorgelo@thehangar.cr