Man up. As is with many trends, Seinfeld predicted the evolution of men. First there was the murse and then the manzier. Men are increasingly seeking attention and space to call their own, declaring all things fair game. From loves to looks to likes, it’s time to recognize that there is more than meets the eye for our guy’s guys. We’ve traditionally talked about women as primary shoppers and targets for the household segment, but men are now demanding more of our attention and looking for brands to uniquely understand them and their modern-day roles and dilemmas. Kelly Ravestijn, Strategic Planning Director

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