Music reimagined. Technology has inspired the reimagination of the music industry model as we know it. Like water audaciously looking to find its way, music too, through the creativity of musicians, has fought to find the best way to be shared, launched, heard, and monetized. The most recent idea is by Beck, who invites listeners to play with their very own sheet music album Song Reader. The idea did not stray too far away from what was best practice a century ago, but because of the times, it’s genius. Power to the independent artist! Francisco Cárdenas, Director of Digital Strategy @chitocardenas