Digital vanity, ravishing beauty. Mankind has always been obsessed with beauty. Cleopatra was famous for her milk and honey baths, and the Greeks were among the first to paint their faces. Chinese women used to believe that there was nothing better than a solid mask of gold to keep your complexion firm and bright. On the other hand, women in Belize have long used coconut oil to ease fine lines and wrinkles and to soften dry skin. Beauty rituals are still very popular all around the world, but now they start in the virtual world. According to the beauty industry, 60% of global consumers go online in search of information about beauty products before buying them in stores. And based on the number of pages Google displays when you type in “beauty apps,” it seems that there is one app for every single woman in the world. So we picked the most “tech-sophisticated” ones, very popular among Dieste girls. Carla Eboli, CMO Changing the way women buy makeup. Facial imaging is the ultimate trend in the app world. Snap a photo and virtually apply makeup to see how it will look on your own skin. Once you have found your perfect color pallet, you can then share the result with your friends through social media or purchase the products directly from your smartphone. Bad hair days are gone. A bad hair day is a woman’s #1 worst nightmare. This app uses geo-location to give you customized hair styling tips based on the local weather forecast. iPhone, iPhone in my hand…tell me if I’m the fairest in the land. Even the most beautiful women have a bad angle. So let this photogenic app find your best pic to be used in your profiles, bio, etc. A good night’s sleep is beauty’s best friend. Renew SleepClock is a monitoring system that measures your sleep patterns. According to the developers, it wakes you up at the perfect time: the lightest moment in your sleep cycle. That way, you’ll look fresh and beautiful all day long. But as beauty has its price, the system is not free…

dieste
jorgelo@thehangar.cr