Social media is for relationship-building, NOT for prospecting and selling… The good news is that good relationships often lead to increased sales. Moreover, these relationships can help keep customers happy and reduce churn. But it will take time and money to consistently leverage social media to your company’s advantage. Give your fans a place to share their stories and passion for their brands, reward them for their loyalty, but above all else, LISTEN! Your fans and followers hold the keys to your continued growth and success. Consistently deliver for them, and they will repay you.