Coining an acronym is no easy task, much less completely shifting the meaning of one. Let’s take a look at how the concept of BOGO is rapidly shifting and what we used to think and excitedly expect, as “Buy one get one (free)” is now becoming a much more meaningful concept. Today when consumers seem to be spending less frivolously and are becoming savvier, more frugal shoppers, it comes as no surprise that they are taking a similar savvy approach to giving back. As a result, a new meaning is being given to BOGO or B1G1: Buy One and Give One. One of the pioneers of this shopping-with-a-purpose concept was TOMS shoes, but take a look at how others have evolved this model.