Back in the 80s, conspicuous consumption ruled. Your BMW, your Rolex,
and the rest of your possessions defined you. Today, it’s not about
that—it’s all about conspicuous cultivation: the social currency you
gain by what you know, where you’ve been, and what you’ve experienced.
Collecting experiences rather than material goods is the focus.
Although posting a picture of the latest designer jacket you purchased
is fine, your friends are probably not impressed. Dare I say, they may
even think it’s a bit tacky.
Look at your social feed. The most common things being shared are last
night’s events, someone’s newest adventure, and travel pictures. Social
media has fueled our desire to show our networks the things we have
done. This modern show-and-tell gives us a feeling of superiority. It
seems to be that the more unique experiences you have, the more
bragging rights you’re entitled to.
Whether it’s posting a picture at the Eiffel Tower or ousting Tom as a
mayor on Foursquare, people are doing more things rather than buying