Provoke Weekly 06/25 – Digital to tangible

The Internet is an information highway but more notably, a storage
house. It has become your personal database of files and memories that
have been uploaded and saved onto the web. However, people are
beginning to make a conscious effort to unplug and take a break from
the digital world. They long for tangible representations that yank the
virtual world into physical reality.

It is the job of brands to create a true dialogue with consumers that
embodies these shifting desires for the tangible. Forging a path
between offerings and experiences is key to translating ideas into
solid depictions in their lives.