One of the most powerful tools of social media– of any media– is the ability to activate your audience, but it’s often easier said than done. Here’s how the Adventure Project activated their audience, on a shoestring budget, in five easy-to-understand ways, for a project that brought jobs and clean water to India. The methods are easy, but the process can sometimes cause you to pull out your own hair. The results, though, are often worth it.

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