PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

 

Is Tech Getting Closer to Bridging Cultural Differences?

By Gaby Sosa, Social Media Coordinator My interest in the ways in which people use digital and social media to connect and learn is well-documented at this point. Digital and social continue to play huge roles in our everyday lives, but both are rapidly needing to make space for AI (or AI is taking that space without asking). More than just buzz, Artificial Intelligence is everywhere. There are also no shortages of think pieces on what AI means for (or about) the human condition and experiences, but graduating to a world where we interact even more closely with technology has…

Looking For Love in Digital Places

By Kevin Irelan, Assistant Account Executive Are you single? Not really a question that gets asked much anymore. Maybe it’s because these days, that information about a person is very easily found online. Social networks are nothing new to us but what is relatively new is using social networks for dating purposes. Online dating has graduated to mobile app dating. It is currently estimated that in the United States approximately 40 million people have used online dating apps or services. What’s even more intriguing is that roughly 27% of those users are projected to be Millennials. Online dating in its…

Silence Please! Roll Sound! And… Clenched Fists Sprouted from the Crowd

By Tony Pacheco, Sr. Producer   The Biggest Production in History Working on feature films and TV series, I was always reluctant to think my latest project was the most important of my career, but now as I see the biggest production in history unfold in my hometown, I will not let the opportunity to report it pass me by. On September 19th my friend and fellow producer Allen Perez was on location in Mexico City’s Roma neighborhood. At the same time Alesso Martinez, first camera assistant was on location in Coyoacán, and another crew was working at the Estudios…

10 Things That Happen When You Go from Intern To Employee: Tales Of An Unorthodox Intern

By Natasha Sabour, Jr. Copywriter September 29th, 2017, will mark the close of my second week as an official employee of Dieste Inc., and such an auspicious occasion calls for some pondering. I had the privilege of being part of the summer 2017 cohort of Dieste interns and the experience left quite a mark—the most obvious one being that I was later asked to stay as a full-time employee. I owe this incredible opportunity to a great many people, but I feel most indebted to the mentors from my internship. I was lucky enough to have not just one, but…

Taking a Stand on Social Purpose

By Erin Clark, Planning Director What do you stand for? No doubt, 2017 has provided ample opportunity for all of us, as individuals, to express our stance on a number of issues. And, if you are a brand champion, this question is likely top of mind for you as well (if it’s not yet, then my guess is that it will be soon). This year has brought about an important shift in Corporate Social Responsibility, as consumers today are demanding that companies not only share what they are doing, but be clear about the exact issue(s) they believe in. Conscious…

#CentralAmericanTwitter: Celebrating and Creating Visibility in the Age of Hispandering

By Gabriela Sosa, Social Media Coordinator      Hispanic Heritage Month (HHM) begins September 15th with the independence of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico’s independence day follows on the 16th and Chile’s on the 18th. Brands are not new to the HHM bandwagon. From Coca Cola’s #OrgullosoDeSer HHM campaign   In regards to the all-too-common mistakes marketers and brands make during HHM, Alex Ramirez wrote “unsurprisingly, most blunders seem to happen because marketers believe Hispanics or Latinos—umbrella terms usually used to describe various peoples from 21 different Spanish-speaking nations—are all the same.” So what’s the problem?…

Learn, Unlearn & Relearn

By Matias Jaramillo, Director of Digital Initiatives        I like to collect digital tidbits that I find while strolling through the Internet. Once in a while, I go back and look at my collection. While recently doing so, I found this quote by Alvin Toffler. “The illiterate of the 21st century will be not those who cannot read & write, but those who cannot learn, unlearn & relearn.”  This little piece of information, a digital tidbit if you will, was a blog post dated September 10, 2012.  Almost five years to the date. What I first liked about…

Women Coding Diversity

By Maria Yolisma Garcia, Social Media Intern  In a sea of countless headlines about tech innovation, it never surprises me that those with the most praise are male. Elon Musk, Mark Zuckerberg, Bill Gates, Steve Jobs – all have become household names credited with the disruptive innovations we see today. According to the Muse, at the moment there are only 5% of women spearheading their own tech startups, many of whom are app developers or programmers. And, as one of the largest audiences in social media, women are still minimally represented with only 25% working in the information technology field…

How Marketers Misrepresent Americans

By Carla Eboli, Chief Reputation Officer  There is something interesting about the discrepancy in how marketers see America and its population and how everyone else sees it. Looking at the profiles of Americans featured on TV and in print ads, it’s clear that we are living in two very different worlds. It seems we are still far from a good balance between what is real and who the fashion & beauty industry represents. Here are the top three discrepancies I find intriguing in how marketers see America and how Americans really are: 1.) Plus Size Fashion I struggle with the…

Diversity in the Workplace

By Dannely Flores Kramer, Account Planning Director Diversity in the workplace has been a hot topic populating newsfeeds for sometime now – from companies making it a performance metric which affects bonuses, to people writing memos that argue biological differences. Regardless of which side you’re on, many would likely agree that diversity is meant to drive positive change, and it usually starts with the very best intentions…that is, until people begin seeing it as a hassle, check box, quota or policy they have to abide by. But, even the best intentions run the risk of unintended consequences, as the saying…