PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

 

Talk to Me in Spanglish: Spanglish in the Advertising Industry

By Alissa Llort, Planning Intern   Today, Hispanics in the US are speaking more English than before, but at the same time the use of Spanish is as high as ever, with 37 million Hispanics 5 years or older speaking Spanish at home (Pew Research) Many are growing up as skillful bilinguals, blending both native tongues to meet their needs in every situation. The transition is seamless, as their brains automatically switch from one language to the other. Speaking a mix of both enables them to express themselves in ways that better represent their everyday experiences. When it comes to advertising, one…

On Minimalism, Consumerism and What It Could Mean for Advertisers

By Adrian Schleicher, Jr. Project Manager By my parents’ standards, I’m probably a minimalist. After three moves in my four years of college, I had become painfully aware of the sheer amount of possessions I had accumulated, and became increasingly more harsh with what items would actually make it to my next home. It turns out, by evaluating what I didn’t need, I began to value what was left over tenfold. Thus began my rather shallow foray into minimalism.   Lately, the concepts of minimalism and anti-consumerism are more prevalent than ever with the popularization of Marie Kondo’s The Life…

9 Words That Transcend Cultures

By Leirum Rivas, Copywriter & Video by Damian Balderrama, Jr. Art Director Thanks to Social Media, our minds are fed with different languages every day. English may be in our default setting but content is free to speak “multicultural,” and the great thing is that we all understand it, no matter where we come from. Whether we see memes, videos or GIF’s, all this universe of social content speaks a universal language and, if it catches our eye, we will enjoy it! We are constantly exposed to different words which open our minds to a “no borders” territory. Many of…

The Curiosity Gap: What Sparks Curiosity?

By Brazos Elkins, Jr. Copywriter (My take on “Igniting Curiosity” by Benjamin Solomon, Director of Creative Development at Vox Media.)  Anything people do online always, always starts with curiosity. When people click anywhere, it means they want something. They are opting into an experience. They are experiencing a “curiosity gap.” The curiosity gap is an expression used to refer to a reader’s craving to satisfy their feeling of curiosity—they know that they don’t know something, and they want to change that. For some, “creating a curiosity gap” translates to misdirection and clickbait headlines, but that’s not the only way to…

Stealing the Show: Cultural Appropriation vs. Appreciation

By Gabi Reynolds, Strategic Planning Intern These days you can’t get very far into the news without reading about one person accusing another of cultural appropriation. Are we as a society policing too much? Is our culture of political correctness out of control? Do we just like to create controversy, or do we really have a legitimate problem stealing from one another?   The Oxford English Dictionary defines cultural appropriation as “the unacknowledged or inappropriate adoption of the customs, practices, and ideas of one people or society by members of another and typically more dominant people or society.” While it…

Whole Brain Thinking: Creative Strategy

By Justin Rubenstein, Strategic Planning Intern   There are so many words in the advertising industry that it’s difficult to keep track of them all. While some terms aim to describe the traditional elements and processes, others are newly coined to identify emerging trends. As an aspiring wordsmith myself, there’s one such term that continues to confuse me, despite having taken a class on it in college.   Creative Strategy   It sounds oxymoronic. How did two, such contradictory words fuse together? What do they mean? What does creative strategy mean for businesses and organizations? Teams? Individuals?   As one…

First Impressions: Stereotypes

We’re all guilty of it. Every time we meet a new person, we form an opinion in our head about them – how we think they behave and how we should behave towards them. Sometimes, we give them enough time to bare their real selves, and more often than not we find ourselves questioning our initial judgment. When we’re the ones being judged or placed in a particular “bucket,” we may feel confused, angry, sad or a combination of all. Why, we ask, do people assume this or that about me when they don’t even know me? To dig further…

Are We Teaching Cultural Empathy to Future Generations?

by Kevin Irelan, Brand Leadership When I was growing up, I moved around quite a bit. My father was in the Navy and our family was constantly getting relocated. As a young boy, and as I grew into a young man, I entered many different school systems. Now that I am older and I’m able to reflect on my experiences, I’ve realized that some people can be just plain mean. People will always tell you to be yourself but it feels like being yourself only leads to being judged by your peers at a time when we are striving to…

Does Diversity Lead To Economic Growth?

by Alejandro Martinez, Director of Marketing Intelligence In past Provoke Weekly publications, we’ve talked about how diversity makes us smarter and more productive. So, if diversity can make us more productive at the corporate level, could it also be reflected at the macroeconomic level? In other words, can diversity lead to economic growth? We found that 80% of states with a high Gross Domestic Product Per Capita (GDP Per Capita) have more than 50% diversity (to measure diversity we used the ESRI Diversity Index, which is the likelihood that two people from the same region belong to a different race or…

Three Kings Day Traditions And Their Impact On Marketing

By: Erin Clark, Planning Director Think the holidays are over? Not so fast! For many people in the US, the holiday season runs from Thanksgiving to New Year’s Day.  It all swings into high gear on Black Friday, with millions of people shopping for the perfect Christmas gifts. However, for many Hispanics, the holidays last a little bit longer. Today, January 6th, marks El Día de los Reyes, also known as Three Kings Day or Epiphany, which is a popular Christian holiday celebrated throughout Latin America and Spain.  Los Reyes comes twelve days after Christmas, when it is believed that the Three Wise Men…