PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

 

Taking a Stand on Social Purpose

By Erin Clark, Planning Director What do you stand for? No doubt, 2017 has provided ample opportunity for all of us, as individuals, to express our stance on a number of issues. And, if you are a brand champion, this question is likely top of mind for you as well (if it’s not yet, then my guess is that it will be soon). This year has brought about an important shift in Corporate Social Responsibility, as consumers today are demanding that companies not only share what they are doing, but be clear about the exact issue(s) they believe in. Conscious…

#CentralAmericanTwitter: Celebrating and Creating Visibility in the Age of Hispandering

By Gabriela Sosa, Social Media Coordinator      Hispanic Heritage Month (HHM) begins September 15th with the independence of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico’s independence day follows on the 16th and Chile’s on the 18th. Brands are not new to the HHM bandwagon. From Coca Cola’s #OrgullosoDeSer HHM campaign   In regards to the all-too-common mistakes marketers and brands make during HHM, Alex Ramirez wrote “unsurprisingly, most blunders seem to happen because marketers believe Hispanics or Latinos—umbrella terms usually used to describe various peoples from 21 different Spanish-speaking nations—are all the same.” So what’s the problem?…

Learn, Unlearn & Relearn

By Matias Jaramillo, Director of Digital Initiatives        I like to collect digital tidbits that I find while strolling through the Internet. Once in a while, I go back and look at my collection. While recently doing so, I found this quote by Alvin Toffler. “The illiterate of the 21st century will be not those who cannot read & write, but those who cannot learn, unlearn & relearn.”  This little piece of information, a digital tidbit if you will, was a blog post dated September 10, 2012.  Almost five years to the date. What I first liked about…

Women Coding Diversity

By Maria Yolisma Garcia, Social Media Intern  In a sea of countless headlines about tech innovation, it never surprises me that those with the most praise are male. Elon Musk, Mark Zuckerberg, Bill Gates, Steve Jobs – all have become household names credited with the disruptive innovations we see today. According to the Muse, at the moment there are only 5% of women spearheading their own tech startups, many of whom are app developers or programmers. And, as one of the largest audiences in social media, women are still minimally represented with only 25% working in the information technology field…

How Marketers Misrepresent Americans

By Carla Eboli, Chief Reputation Officer  There is something interesting about the discrepancy in how marketers see America and its population and how everyone else sees it. Looking at the profiles of Americans featured on TV and in print ads, it’s clear that we are living in two very different worlds. It seems we are still far from a good balance between what is real and who the fashion & beauty industry represents. Here are the top three discrepancies I find intriguing in how marketers see America and how Americans really are: 1.) Plus Size Fashion I struggle with the…

Diversity in the Workplace

By Dannely Flores Kramer, Account Planning Director Diversity in the workplace has been a hot topic populating newsfeeds for sometime now – from companies making it a performance metric which affects bonuses, to people writing memos that argue biological differences. Regardless of which side you’re on, many would likely agree that diversity is meant to drive positive change, and it usually starts with the very best intentions…that is, until people begin seeing it as a hassle, check box, quota or policy they have to abide by. But, even the best intentions run the risk of unintended consequences, as the saying…

The Wins That Come With Losing

By Todd Lilly, Senior Digital Producer Losing. What defines loss? It can be as simple as the final score in the big game. In life, it isn’t so simple. In life, how you lose defines your character and, ultimately, how you win. If I am honest with you, this isn’t the first draft of the article. I wanted to glaze over the loss I have suffered while giving a lot of anecdotes. I have lost and not a big game type of loss. For the past several years, I have been on the slow track of recovering from life loss….

Our Passion Project: Meet Nancy Bernardino

By Maria Yolisma Garcia, Social Media Intern Photography by Jessica Paramo, Internal Agency Project Manager This is part of the Latina spotlight series, in which Dieste seeks to highlight the positive change and impact everyday Latina leaders are making in the U.S. In this edition, we meet Nancy Bernardino-Lira, principal of Solar Preparatory. It’s the story about us, you and me. The story about a place where opportunities are hard to find. But most importantly, it is the story of a person who worked hard to seize every opportunity that came her way. The education sector, while it is growing…

Stealing the Show: Cultural Appropriation vs. Appreciation

By Gabi Reynolds, Strategic Planning Intern These days you can’t get very far into the news without reading about one person accusing another of cultural appropriation. Are we as a society policing too much? Is our culture of political correctness out of control? Do we just like to create controversy, or do we really have a legitimate problem stealing from one another?   The Oxford English Dictionary defines cultural appropriation as “the unacknowledged or inappropriate adoption of the customs, practices, and ideas of one people or society by members of another and typically more dominant people or society.” While it…

Making The Great Outdoors Great For Everyone

By Gabriela Sosa, Social Media Coordinator I am by no stretch of the imagination a good hiker. Nor am I in great shape. I still don’t have great ‘gear’ and I even get lost on marked trails. But I love hiking. However, for many reasons, ranging from accessibility to lack of representation, getting outdoors can be really intimidating. My national park visitation stands proudly at just 2 parks, and that may even be a lot considering that, according to nonprofit Latino Outdoors, Latinos “are…among the most underrepresented groups in conservation, outdoor recreation, and environmental education organizations.” Lack of diversity, not…