PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

 

Navidad in July

By Dannely Flores-Kramer, Account Planning Director As we close the month of May and get ready for summer, most people are understandably already planning how they will spend their summer days: enjoying an iced-cold beverage, dusting off the barbecue, going on vacation… but not us. We are putting on the Christmas carols, planning posadas and filling presentations with holiday visuals. Yes, it’s Holiday Season planning. Like us, some of you may be in the midst of planning for “the most wonderful time of the year,” while others may not be there just yet. To help you out, we gathered some…

Hey Watson, What Does the Future of Advertising Look Like?

Recently, we started to explore the idea of conversational ads — ads that talk with you, versus generations of broadcast style messages that talk at you. The topic has piqued our interest (as well as our clients’) so much so, that we felt like it was worth diving deeper. We invited Scott Navarro, IBM’s Global Agency Development and Partnerships Director, to come in from Chicago and tell us more about Watson, IBM’s infamous AI platform. If you don’t know Watson, you should get to know him. In his short life, Watson has schooled the champs on Jeopardy, wrote lyrics with…

I Got It From My Momma

Whether we realize it or not, many of our habits and behaviors can be traced back to our moms, which in turn can be traced back to our culture. The truth is that, whether it be intentional or out of habit, we find ourselves following their advice to a T without really ever questioning it. So for this Mother’s Day we wanted to recognize and celebrate moms for all their experimental, unverified life lessons that they so gracefully and voluntarily passed on to us. Watch and share your own mom’s wisdom with us! Gabriela is an innate multicultural strategist. She…

Is Shopper Marketing the Missing Link to Higher ROI?

By: Alejandro Martinez, Director, Market Intelligence Most people confuse shopper marketing with retail activations or in-store marketing, but that’s only a small part of it. Shopper marketing is much more extensive, and if done right, can deliver a higher ROI than many other marketing alternatives. Some experts think that P&G started the shopper marketing revolution when they came out with the two “moments of truth” concept (first moment of truth–FMOT is when you’re at the point of sale and need to decide what brand to buy; second moment of truth–SMOT is the after-purchase experience with the product). P&G realized that…

Weddings + Tech = Match Made in Heaven

By: Erin Clark, Planning Director It’s spring time and love is in the air! And coincidentally tomorrow, April 28, 2017, marks my 10th wedding anniversary (love you, babe), so I’m feeling a bit nostalgic and love-struck. But, let’s go back in time a bit further to the 1960’s when it was considered the “norm” to settle down and get married at a young age. Needless to say, a lot has changed since then. Today, one-in-five Americans ages 25 and older have never been married, compared with just 9% in 1960. Technological, demographic & social changes are shifting consumer behavior, which…

See it. Touch it. Feel it.

By Danny Villanueva, Group Account Director “Sooner or later, everything old is new again,” Stephen King once wrote — an observation that’s never been truer than today. Case in point, far from being dead, vinyl records sales rose to $416 million last year, the highest since 1988, and artists like the Black Keys, Lana Del Rey and Beck are eagerly embracing the format. Instant Polaroid-like cameras have caught on among millennials and their younger siblings thanks to shops like Urban Outfitters. A new Pew survey shows that print books remain much more popular than books in digital formats. Old-school paper…

It’s a Bird! It’s a Plane! It’s an A**-Kicking Latina!

By Sandra Auren, Sr. Account Planner  Why is it that we Latinos love superheroes? Maybe it’s all the daydreaming we do about the things we could change if we only had superpowers. Maybe it’s all those dreams fueled by that “yes, we can!” attitude that has helped us to not only survive but to thrive. Maybe it’s our need for social justice and the aspiration to one day see our everyday superheroes represented in the media; maybe it’s all of the above and then some… In the world of entertainment, there are certainly very few Latino characters and even fewer…

Search: The Next Generation

By Erin Clark, Planning Director with Guest Contributor Tony Dieste, Founder & Chairman  Illustration by Nicole Hamilton, Digital Jr. Art Director Today marks a major milestone for Provoke Weekly! This is our 250th consecutive weekly newsletter…that’s 1,750 days or about 5 trips around the sun. Just to give you a peak behind the curtain of Provoke Weekly, here at Dieste we have access to mind-blowing amounts of first person data and our cultural experts scrounge for insights to earn their paychecks (myself included). Knowing what to search for is only half the battle. Understanding cultural nuances and staying on top of the…

Print, The Comeback Kid

By Stephanie DelCarpio, Print Producer, Jana Youngblood, Studio Manager and Anne-Marie Zorad, Print Production Supervisor What do you consider traditional advertising? Have you noticed a shift? First, a little history lesson. The original staples of advertising were print, radio, and television. *The first newspaper ad was published in 1704 seeking a buyer for an Oyster Bay estate in the Boston News-Letter. Come 1922, the Queensboro Corporation buys the first commercials from AT&T’s radio station WEAF. Then, in 1941, NBC’s WNBT airs its first TV spot for a Bulova watch. But, hold up. Let’s fast forward to now — the age of…

When Robots Make You Cry at SXSW

By Matias Jaramillo, Director of Digital Initiatives        This article could be about the SXSW experience, or about constantly feeling you are missing out on some amazing panel happening in the room next door, or the anguish felt when you see that more than a hundred people want to attend the same talk you picked, or about the amazing brand activations happening all over town…or about trying to get into the RSVP of the Facebook party. But no, this article won’t be about that. So what will it be about? (I want to make this fun to you,…